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Good Shoot Vibes
It's not always easy to achieve with the many moving parts on the day but I’ve learnt from the likes of Ellen Von Unwerth, David Bailey, Glen Luchford, Rankin and Greg Williams (to name but a few) that good shoot energy is key and is invariably embedded in the end result. He works hard to make sure everyone is working in a positive atmosphere, while dealing with the challenges and personalities of a dynamic shoot as best as possible. It's where the magic happens. Whether it's shooting a bunch of kids, film stars, supermodels, street cast talent or working effectively with photographers, getting it right pays dividends.
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